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Privacy Policy

Effective Date: 18th of August 2026

Amora Care Limited (“Amora Care”, “we”, “us”, or “our”) operates https://amoracare.co.uk/. This Privacy Policy explains how we collect, use, and protect your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Data Controller Contact Details

Amora Care Limited is the data controller responsible for your personal data.

  • Company Name: Amora Care Limited
  • Registered Address: Unit B1, Speldhurst Business Park, TN3 0PD
  • Email Contact: office@amoracare.co.uk

2. Information We Collect and Lawful Basis for Processing

We only collect personal data necessary to provide our services. Under UK data protection law, we rely on the following lawful bases to process your information:

Data Type & DescriptionPurpose of ProcessingLawful Basis (UK GDPR)
Website Usage & Technical Data
IP addresses, browser type, language preferences, date/time stamps, referring URLs.		To monitor site security, prevent fraud, troubleshoot technical issues, and analyse general website performance.Legitimate Interests: Operating and securing our website effectively.
Account & Contact Data
Username, email address, and communications when you sign up or contact us.		To create and manage your account, respond to inquiries, and communicate account notifications.Contractual Necessity (for registered users) or Legitimate Interests (answering non-customer inquiries).
Transaction Data
Payment and contact details required to process purchases or contracts.		To complete orders, fulfil transactions, and maintain tax/accounting records.Contractual Necessity and Legal Obligation (for tax records).
Interactive Content
Comments or feedback left on our blog or site.		To manage community features and publish user-submitted comments.Consent (provided when submitting the comment).

3. Sharing Your Information

We do not sell or rent your personal data to third parties. We only share information with:

  • Service Providers & Processors: Trusted employees, contractors, and technical providers (e.g., website hosting, payment gateways) who need access to deliver services on our behalf and are bound by confidentiality obligations.
  • Legal Compliance: Authorities, courts, or law enforcement where required by UK law or a valid legal order.
  • Business Transfers: In the event of a merger, acquisition, or sale of assets, user data may be transferred to the acquiring entity under the terms of this policy.

International Transfers

If any of our service providers process data outside the UK or European Economic Area (EEA), we ensure appropriate safeguards (such as UK International Data Transfer Agreements or Standard Contractual Clauses) are in place to protect your data.

4. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected:

  • Account & Transaction Data: Retained for the duration of your active account or customer relationship, plus up to 6 years following transaction completion to satisfy legal and accounting requirements.
  • Server Logs & Security Data: Retained only for as long as strictly necessary to ensure website security, diagnose server issues, and protect against malicious activity, after which it is automatically overwritten or deleted. 

5. Cookies

We use cookies to distinguish you from other users, personalise your experience, and remember your preferences.

  • Essential Cookies: Necessary for our website to operate (e.g., keeping you logged in). These do not require consent.
  • Non-Essential Cookies (Analytics & Marketing): Placed only with your prior consent via our cookie consent banner. You can change or withdraw your cookie preferences at any time via the cookie settings link on our website or through your browser settings.

6. Your Legal Rights

Under UK data protection law, you have the following rights regarding your personal data:

  • Access: Request a copy of the personal data we hold about you (Subject Access Request).
  • Rectification: Request correction of inaccurate or incomplete data.
  • Erasure: Request that we delete your personal data (“right to be forgotten”).
  • Restriction & Objection: Object to or restrict our processing of your data under certain conditions.
  • Withdraw Consent: Withdraw consent at any time where processing is based on consent.

To exercise any of these rights, please contact us at enquiries@amoracare.co.uk.

Right to Complain

You also have the right to lodge a complaint with the UK data protection regulator:

7. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in legal obligations or operational practices. We will post any material changes on this page with an updated effective date. Where appropriate, we will notify registered users via email.